Wine & tasting
Labels, dinners, cellar notes. Your cellar, built from bottle shots you already took.
Balise
iOS · by BRK
For collectors
& connoisseurs.
Capture with Camera. Forget. Build with Balise.
You already shoot the things you care about — wine, watches, fashion, jewelry, fishing, cars, churches, whatever the obsession is. Balise reads that trail in the background and turns it into collections, events, and stuff you can explore — not another photo search.
No new camera habit
Collections from your photos
Originals stay in Photos
For collectors & connoisseurs · iOS · by BRK
Photos in.
Collections out.
Document with Camera. Build with Balise.
Not better photo search. Balise builds your cellar, watch box, wardrobe, jewelry tray, fishing trips — from photos you already take. Keep the system Camera. Capture and forget.
No new camera habit
Collections from your photos
Originals stay in Photos
Collectors & connoisseurs
If you document what you care about, you’re the product.
Not “everyone with a camera roll.” People who already use Camera to keep a trail — collecting, hobbies, trips, rituals — and want that trail to become a real collection.
Watches & jewelry
Pieces, wrist checks, details. The collection grows from the photos — not a spreadsheet you never update.
Fashion & wardrobe
Outfits, fits, finds. What you wore and owned — structured from the pictures, not a second closet app.
Fishing, cars, churches…
Trips, catches, cars, places you return to. Same pattern: document with Camera, build with Balise.
Product proof
What Balise builds — screenshot slots
Placeholders for App Store / site shots. Feed a vertical demo library,
run Balise, capture these frames. Swap the dashed cards for PNGs in
apps/site/shots/ when ready.
01 · Hero
iPhone frame · built wine cellar or watch box collection view (not a search box)
02 · Detail
Single item from a collection (bottle / watch / outfit) with fields Balise extracted
03 · Events
Events / timeline for a vertical (tastings, trips, wears)
04 · Ask
Ask answer grounded in a built collection (“What wines did I try in Lisbon?”)
05 · Fashion
Wardrobe / looks collection from docs/demo-libraries/fashion/
06 · Jewelry
Jewelry tray / pieces collection from docs/demo-libraries/jewelry/
Prep checklist:
demo packs in docs/demo-libraries/{wine,watches,fashion,jewelry,fishing,cars,churches}/
→ import to Simulator/device Photos → run Balise focused pass → capture above frames
→ drop PNGs into apps/site/shots/ named 01-hero-collection.png … 06-jewelry.png.
How it works
Photos in. Collections out.
01
Keep shooting
Normal Camera app. Capture and forget. No second shutter. You pick which albums Balise can see.
02
It builds the stuff
Labels, objects, places, moments become structured knowledge — collections, events, and the things inside them.
03
You explore & ask
Not “find that photo.” What’s in my watch collection? Which wines did I try last summer? Your photos already knew.
Not another camera · not better Photos search
The point is the collection — not the shutter, not the grid.
No capture app
You don’t open Balise to shoot. If an app needs a new habit, it isn’t us.
Knowledge, not a shoebox
Apple finds the photo. Balise builds what it meant — cellar, rack, wardrobe, trip, habit.
More libraries later
Starts with your iPhone roll. Lightroom and other sources are on the roadmap. The durable asset is the knowledge.
Privacy
Your photos aren’t the product.
Originals stay in Apple Photos. We don’t keep your photos — inference copies are temporary and clean up fast. If we ever offer keeping a preview, that’s an explicit choice, off by default — not available today. No face recognition. Knowledge is yours — delete it anytime.
No image retain in the shipping product
No face graphs
You control the sample
Open beta
Point it at a collection you already shot
Free TestFlight build. iOS 17+. Wine, watches, wardrobe, fishing trips — see what Balise builds from photos you already have. Drop your email and we’ll send the link when it’s ready.
We’ll email your TestFlight link when it’s ready. No spam — just the beta.