Balise

Take the picture. Balise does the rest.

It remembers every outfit, trip and meal and answers when you ask, in Claude and ChatGPT too if you connect them. It turns a night into a post you share. An iPhone app. You tap Post.

Download on the App Store

Free on iPhone. You pick the photos.

Your photos never train AI. Our team can’t open them. How →

  1. what did i wear with the green sweater

    A mirror selfie in a green knit sweater and a plaid pleated skirt
    The plaid pleated skirtLos Angeles · 21 Apr 2025

    LooksGreen knit sweaterPlaid pleated skirtMore on looks →

Then it keeps going.

  • SortedYour wine, looks, food and places, shelved on their own. You never tag a thing.

  • A Balise Story on an iPhone, titled Dinner at 1dL in Meguro, with photos of the bar, the menu and each course

    ToldA night becomes a Story worth sending: your photos, your words, on Instagram, X or one link.Eric’s dinner in Tokyo, on his iPhone. He built Balise.

    Open a real one →How Stories work →
  • Claude · with Balise

    What was that wine bar in Meguro?

    1dL, a wine bar in Mita, MeguroYou photographed it on 11 September.

    KnownClaude and ChatGPT finally know what you mean. Pictures only when you say so.

    Your AI with Balise →

Your photos already know.
Ask them.

Download on the App Store

Free on iPhone. You pick the photos.

Invite friends: 500 more photos for each one who joins and brings in their first 1,000, up to ten.

For iPhone · iOS 26 or later

QR code for Balise on the App StoreOn a computer? Scan with your iPhone.

Watch the tour · 1:31

A closer look · 1:31

Make more of your photos.

Your roll going in, sealed on your iPhone, sorted by what it shows, the moments of a day, a search in your own words, Ask and Claude, your life by era, and a card sent as one link.

Open video directly
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